consumer-behavior Jackie Swanson 7/11/26 consumer-behavior Jackie Swanson 7/11/26

Shelf Life | Vol. 55 — What’s This?: What Halloween in July Says About the New Promotional Calendar

Halloween hit stores in June, Prime Day moved up, and back-to-school beat the fireworks. The promotional calendar collapsed, and the CFO now co-owns it.

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Jackie Swanson 7/2/26 Jackie Swanson 7/2/26

Shelf Life | Vol. 54 — The Recoupling: Your Operating Model Coupled Up When AI Was Free. The Villa Just Got a Text.

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Jackie Swanson 6/25/26 Jackie Swanson 6/25/26

Shelf Life | Vol. 53 — Keeping Up With the Cameras: How Kylie and Meta Are Making Always-On AI Look Like an Accessory

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Jackie Swanson 6/18/26 Jackie Swanson 6/18/26

Shelf Life | Vol. 52: The Labubu Lockout: When the Algorithm Gets a Chaperone

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Jackie Swanson 6/5/26 Jackie Swanson 6/5/26

Shelf Life | Vol. 51 — Make It Work: Why AI Shopping Is Redesigning the Retail Value Chain

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Agentic Commerce, Brand Strategy, AI in Retail Jackie Swanson 5/27/26 Agentic Commerce, Brand Strategy, AI in Retail Jackie Swanson 5/27/26

Shelf Life | Vol. 50 — Like a Prayer: The Human Element of AI that Connects Paris Hilton with the Pope

When agents do the shopping

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Jackie Swanson 5/21/26 Jackie Swanson 5/21/26

Shelf Life | Vol. 49 — The Trade: Why Shein Bought Everlane Before the Laws Did

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Jackie Swanson 5/13/26 Jackie Swanson 5/13/26

Shelf Life | Vol. 48 — Cue the Choreography: Alexa+ Just Made Agentic Commerce Feel Real

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Jackie Swanson 5/6/26 Jackie Swanson 5/6/26

Shelf Life | Vol. 47 — The Cover Charge: The Met Gala, as Sponsored by Amazon?

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Technology, Transformation Jackie Swanson 4/15/26 Technology, Transformation Jackie Swanson 4/15/26

Shelf Life | Vol. 46 - AutoCorrect: How AI Is Rewriting Workplace Culture (and Who We Are Inside It)

AI is fixing the surface of work and quietly eroding what's underneath.

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Fashion / Luxury, Brand Strategy Jackie Swanson 4/8/26 Fashion / Luxury, Brand Strategy Jackie Swanson 4/8/26

Shelf Life | Vol. 45 - The Cerulean Moment: Luxury Brands Are Losing Control of the Story They Built

Luxury brands lost the cerulean. They might not get it back.

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Agentic Commerce, AI in Retail Jackie Swanson 4/1/26 Agentic Commerce, AI in Retail Jackie Swanson 4/1/26

Shelf Life | Vol. 44 - Secret Identities: Agentic Commerce's Latest Wins and Its Kryptonite

Agentic commerce just had its breakout quarter. Here's what's still cracking.

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Consumer Behavior Jackie Swanson 3/25/26 Consumer Behavior Jackie Swanson 3/25/26

Shelf Life | Vol. 43 - Charleston-ing to the Bank: The Mahjong Renaissance and What Smart Retailers Are Doing About It

A 1

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Jackie Swanson 3/13/26 Jackie Swanson 3/13/26

Shelf Life | Vol. 42 - From Scroll to Sold: Using AI to Optimize Trend to Shelf

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Jackie Swanson 3/5/26 Jackie Swanson 3/5/26

Shelf Life | Vol. 41 – Some Assembly Required: Measuring ROI for AI in the SDLC

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Jackie Swanson 2/25/26 Jackie Swanson 2/25/26

Shelf Life | Vol. 40 – Constitutional Whack-A-Mole: Your Tariff Strategy Is Broken. Here's What To Build Instead

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Jackie Swanson 2/18/26 Jackie Swanson 2/18/26

Shelf Life | Vol. 39 – New York Fashion Week Fall/Winter 2026: It Was the Retailer, in the Fitting Room, with the Power Shoulder

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Jackie Swanson 2/12/26 Jackie Swanson 2/12/26

Shelf Life | Vol. 38 – The Invisible Heist: How AI Agents Are Stealing Your Customer Relationship

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Jackie Swanson 1/28/26 Jackie Swanson 1/28/26

Shelf Life | Vol. 37 – Retail Darwinism: Why Amazon stores are no longer “FRESH,” and no longer a “GO”

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Jackie Swanson 1/23/26 Jackie Swanson 1/23/26

Shelf Life | Vol. 36 – First Mover Advantage: With Agentic Commerce, Checkmate Happens Faster Than You Think

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