Shelf Life | Vol. 58 - The Receipts Are In: What Brands Really Stand For
Tariff refunds, an Hermes bathroom and a golf video: brand strategy is shifting from positioning to proof. Vol. 58 on what the receipts actually say.
Shelf Life | Vol. 57 - The Client Book: The Receipt Never Got the Full Story
Conversational commerce is turning the backstory behind a purchase into enterprise data. Vol. 57 on retail’s new client book and who gets to keep it.
Shelf Life | Vol. 56 — Preparing for My Netflix Documentary: Why AI Governance Is Now a Ship-Date Decision
Two under-the-radar AI fumbles became the story in one week, and why AI governance now belongs in every release, not the quarterly review.
Shelf Life | Vol. 55 — What’s This?: What Halloween in July Says About the New Promotional Calendar
Halloween hit stores in June, Prime Day moved up, and back-to-school beat the fireworks. The promotional calendar collapsed, and the CFO now co-owns it.
Shelf Life | Vol. 50 — Like a Prayer: The Human Element of AI that Connects Paris Hilton with the Pope
When agents do the shopping
Shelf Life | Vol. 46 - AutoCorrect: How AI Is Rewriting Workplace Culture (and Who We Are Inside It)
AI is fixing the surface of work and quietly eroding what's underneath.
Shelf Life | Vol. 45 - The Cerulean Moment: Luxury Brands Are Losing Control of the Story They Built
Luxury brands lost the cerulean. They might not get it back.
Shelf Life | Vol. 44 - Secret Identities: Agentic Commerce's Latest Wins and Its Kryptonite
Agentic commerce just had its breakout quarter. Here's what's still cracking.
