Shelf Life | Vol. 55 — What’s This?: What Halloween in July Says About the New Promotional Calendar
Halloween hit stores in June, Prime Day moved up, and back-to-school beat the fireworks. The promotional calendar collapsed, and the CFO now co-owns it.
Shelf Life | Vol. 32 – On the 12th Week of Q4, My CFO Gave to Me… A Budget to Spend Wisely
A CFO carol for Q4 — what to spend on and what to cut.
Shelf Life | Vol. 30 – Gravy, Gratitude, and Generative AI: The Future of Black Friday
The first Thanksgiving where GenAI was on the table — and what it changed.
Shelf Life | Vol. 27 – Trick, Treat or Trend: What Halloween Trends Reveal About Retail
What costume aisle data tells you about Q4 demand.