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Shelf Life | Vol. 55 — What’s This?: What Halloween in July Says About the New Promotional Calendar
consumer-behavior Jackie Swanson 7/11/26 consumer-behavior Jackie Swanson 7/11/26

Shelf Life | Vol. 55 — What’s This?: What Halloween in July Says About the New Promotional Calendar

Halloween hit stores in June, Prime Day moved up, and back-to-school beat the fireworks. The promotional calendar collapsed, and the CFO now co-owns it.

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Shelf Life | Vol. 33 – In the Control Tower: How AI Is Rewriting Retail
AI in Retail, Transformation Jackie Swanson 12/17/25 AI in Retail, Transformation Jackie Swanson 12/17/25

Shelf Life | Vol. 33 – In the Control Tower: How AI Is Rewriting Retail

Retail's new control tower runs on AI — and not everyone gets clearance.

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