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Shelf Life | Vol. 26 – Made it Out of the Group Chat: How Consumer Chatter Becomes Corporate Strategy
Consumer Behavior, Brand Strategy Jackie Swanson 10/14/25 Consumer Behavior, Brand Strategy Jackie Swanson 10/14/25

Shelf Life | Vol. 26 – Made it Out of the Group Chat: How Consumer Chatter Becomes Corporate Strategy

How smart brands turn group-chat noise into actual strategy.

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