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About
Home
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Made to Measure
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About
Home
Editions
Archive
Top Shelf
Press
Made to Measure
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Shelf Life | Vol. 50 — Like a Prayer: The Human Element of AI that Connects Paris Hilton with the Pope
Agentic Commerce, Brand Strategy, AI in Retail Jackie Swanson 5/27/26 Agentic Commerce, Brand Strategy, AI in Retail Jackie Swanson 5/27/26

Shelf Life | Vol. 50 — Like a Prayer: The Human Element of AI that Connects Paris Hilton with the Pope

When agents do the shopping

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Shelf Life | Vol. 44 - Secret Identities: Agentic Commerce's Latest Wins and Its Kryptonite
Agentic Commerce, AI in Retail Jackie Swanson 4/1/26 Agentic Commerce, AI in Retail Jackie Swanson 4/1/26

Shelf Life | Vol. 44 - Secret Identities: Agentic Commerce's Latest Wins and Its Kryptonite

Agentic commerce just had its breakout quarter. Here's what's still cracking.

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Shelf Life | Vol. 33 – In the Control Tower: How AI Is Rewriting Retail
AI in Retail, Transformation Jackie Swanson 12/17/25 AI in Retail, Transformation Jackie Swanson 12/17/25

Shelf Life | Vol. 33 – In the Control Tower: How AI Is Rewriting Retail

Retail's new control tower runs on AI — and not everyone gets clearance.

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Shelf Life | Vol. 30 – Gravy, Gratitude, and Generative AI: The Future of Black Friday
AI in Retail, Retail Trends Jackie Swanson 11/26/25 AI in Retail, Retail Trends Jackie Swanson 11/26/25

Shelf Life | Vol. 30 – Gravy, Gratitude, and Generative AI: The Future of Black Friday

The first Thanksgiving where GenAI was on the table — and what it changed.

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Shelf Life | Vol. 29 — "The Hallucination Effect": Why AI Only Works When the Operating Model Works
AI in Retail, Transformation Jackie Swanson 11/19/25 AI in Retail, Transformation Jackie Swanson 11/19/25

Shelf Life | Vol. 29 — "The Hallucination Effect": Why AI Only Works When the Operating Model Works

The reason your AI rollout is hallucinating isn't the model — it's the org around it.

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