The Hallucination Effect: Why AI Only Works When the Operating Model Works

The reason your AI rollout is hallucinating isn't the model — it's the org around it.

AI implementations fail when the operating model behind them is broken

This edition is themed: AI Hallucination metaphor.

Read the full edition on Substack →

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Gravy, Gratitude, and Generative AI: The Future of Black Friday

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Clause and Effect: The Contract Between Brands and Belief