Shelf Life | Vol. 45 - The Cerulean Moment: Luxury Brands Are Losing Control of the Story They Built
Luxury brands lost the cerulean. They might not get it back.
Shelf Life | Vol. 44 - Secret Identities: Agentic Commerce's Latest Wins and Its Kryptonite
Agentic commerce just had its breakout quarter. Here's what's still cracking.
Shelf Life | Vol. 33 – In the Control Tower: How AI Is Rewriting Retail
Retail's new control tower runs on AI — and not everyone gets clearance.
Shelf Life | Vol. 29 — "The Hallucination Effect": Why AI Only Works When the Operating Model Works
The reason your AI rollout is hallucinating isn't the model — it's the org around it.