Shelf Life | Vol. 34 – Five Topics We Couldn’t Avoid in 2025 and the 2026 Hot Topics We Can’t Ignore
The five stories that defined 2025 — and the five 2026 will turn on.
Shelf Life | Vol. 33 – In the Control Tower: How AI Is Rewriting Retail
Retail's new control tower runs on AI — and not everyone gets clearance.
Shelf Life | Vol. 32 – On the 12th Week of Q4, My CFO Gave to Me… A Budget to Spend Wisely
A CFO carol for Q4 — what to spend on and what to cut.
Shelf Life | Vol. 30 – Gravy, Gratitude, and Generative AI: The Future of Black Friday
The first Thanksgiving where GenAI was on the table — and what it changed.
Shelf Life | Vol. 29 — "The Hallucination Effect": Why AI Only Works When the Operating Model Works
The reason your AI rollout is hallucinating isn't the model — it's the org around it.
Shelf Life | Vol. 28 – Clause and Effect: The Contract Between Brands and Belief
Brand trust isn't earned — it's contracted. And consumers are reading the fine print.
Shelf Life | Vol. 27 – Trick, Treat or Trend: What Halloween Trends Reveal About Retail
What costume aisle data tells you about Q4 demand.
Shelf Life | Vol. 26 – Made it Out of the Group Chat: How Consumer Chatter Becomes Corporate Strategy
How smart brands turn group-chat noise into actual strategy.
Shelf Life | Vol. 25 - The Human Machine: Why the Future Runs on People
Why the future of work runs on people — even when AI takes the keyboard.
